A different kind of value investing.

First things first.

We are not a typical value investor. The first thing we want people to know about us is that we do things differently: our approach is different; our methodology is different; and the companies we invest in tend to be different. We were founded on a novel idea—a new way to invest in public equities over the long term—with a focus on seeking to lower risk. Some may wonder if our obsession with mitigating risk translates into unimpressive returns. To the contrary: we believe risk and return can be inversely correlated.

Discreet. Distinct. Disciplined.

We are an independent investment management firm with a 25-year history that is focused on long-term capital growth for a clientele of high-net-worth families, institutions and wealth advisors. We seek to minimize risk through a deep and thorough understanding of each of our investments and a unique process that enables us to continuously optimize our portfolios. The partners are aligned to a degree that few other firms can match—all of their investable wealth is invested alongside our clients’.

What sets us apart?


Our background, skillset and approach has us focusing on what we believe are the right things. We concentrate on mid-cap public equities. Our strategy targets 25-30 high conviction holdings. We fixate on the present value of each company’s future cash flows. And, the partners are fully committed: this is where they have their money.1

Unique approach

We employ a rigorous, repeatable investment approach focused on minimizing risk. The cheaper a company gets, the more of it we want to own; the more expensive a company gets, the less of it we want to own. We believe the process of continuous portfolio optimization is superior to a simple buy-and-hold approach.2


We believe we have the right temperament for investing, so you don’t have to. Our depth of analysis and discipline are rare and have been tested across multiple market environments over the last two decades. We have the mettle to ignore market noise and stay laser focused on the companies we are invested in.

Our Returns

Fully invested. Fully committed.

Turtle Creek is where the partners have all of their investable wealth, and it is where a number of investors who know us well have had the bulk of their wealth for many years. Turtle Creek is not run by “salaried” money managers who will simply move on to a new job if their returns are poor. Turtle Creek is run by us—its founders and largest investors. We are investing our own wealth here, to the best of our ability, which we believe creates strong alignment and mitigates concerns around conflicts of interest or lack of focus and attention from one’s wealth manager. In essence, we believe it removes a number of the risks of choosing a manager and allows you to focus on a more limited set of criteria—such as whether the manager is capable, experienced and hard-working. Rest assured, we are.

We don’t “buy and hold.” We buy and optimize.

Identify the right companies.
We believe the single most important decision we make is choosing which of the thousands of public companies deserve our ongoing time and attention. We strive to identify highly intelligent companies—sound businesses with strong, honest management that drive their Business Value3 higher over time. If you look at all public companies through this lens, we believe most do not pass.

Get to know the companies extremely well and determine Business Value.
We spend considerable time and effort assessing the risks and opportunities available to each company and incorporate those assessments into a financial model to determine its Business Value. This value roughly coincides with the price a buyer would pay for the entire entity—we are not trying to be conservative; we are trying to get it right. We also pay attention to company financial leverage and believe the price of an investment is the biggest risk factor. While developing a view of value requires a great deal of effort, doing so prepares us for events that inevitably occur (either market-related or specific to the company) that cause meaningful changes in company share prices.

Diversify, but not too much.
In theory our optimal portfolio is diversified over approximately 25-30 companies in largely unrelated industries, with the size of each holding determined by many factors—the most important being how attractively priced it is.

Don’t sit back and put your feet up: continuously optimize.
Changes in the relative weightings over time are primarily driven by our response to changes in company traded prices. The cheaper a company gets, the more of it we want to own; the more expensive a company gets, the less of it we want to own. We believe risk and return can be inversely correlated.

What we believe:

  • It is possible to outperform the market in the long term through a well-considered, consistent and nuanced investment approach.
  • It is possible to both protect your capital and earn strong investment returns—at the same time. It is not an either/or proposition.
  • We want to own productive assets. Properly selected equities should be the overwhelming portion of one’s investments.
  • Investors sometimes over value (and confuse) current “yield” at the expense of capital growth (and at the expense of their own wealth).
  • Short-term price fluctuations (or volatility) are irrelevant to the assessment of risk; risk is the prospect of a permanent loss of capital.
  • We believe that it is pointless trying to guess where traded prices are going; in the long run, Business Value is all that matters.

What we don’t believe:

We do not try to time the market, and we think investors shouldn’t attempt this either.

Furthermore, we do not take a stance on whether the stock market is overvalued or undervalued. To be sure, if we could time the market and know for certain that stock prices were going to fall, then we would simply sell everything, wait for the decline and then reinvest all of our money. We do not believe, however, that it is possible to forecast the direction of the stock market in the short term. Instead, we take a stance on whether each of our companies is overvalued or undervalued. Therefore, as long as we can find companies that we believe are generating strong cash flows, have excellent growth prospects and are trading below Business Value, we are likely to be a fully invested fund. We believe that the best way to earn strong investment returns in the long run is to stay invested.


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